RISE Sessions

Diversifying Your Integrated Media Strategy


1800 Congress Ave.
Bullock Museum
Austin, TX 78701

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Topics: Social Media & Online Resources


About This Session

Today's modern social tools are not meant to stand alone. Businesses are encouraged to create social profiles, but many enter the space with no overlapping strategy to utilize all their profile as a network of outposts rather than solitary sites of information. It's vital to understand the strength of the network and how it can integrate with the overall online marketing efforts for a business or individual. Harnessing their power to achieve results is key to longevity, success. and strong online communities. The session will focus on the strength of individual networks, how they overlap for efficiency, and how SEO and metrics can play a big role in keeping your goals in sight.